Beginner's Guide to Train Your AI + Prompt Template To Get Started
AI tools sound generic when you treat them like search engines. Treat them like junior employees with a style guide and they start sounding like you.
Small Business
Posts
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Validate Your Course Before You Build It
The graveyard of online courses is enormous. And it's full of good ideas that never sold. Entrepreneurs can disappear for three months to build a course.
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You're Not Talking About It Enough.
When it comes to most entrepreneurs, salespersons, and business owners, they often don't have an offer problem; they have a silence problem.
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The 2 Critical Needs for a Successful Airbnb (Location + Niche!)
Most Airbnb advice focuses on the wrong things. Furniture, automation, smart locks, pricing tools, and welcome baskets. All of that matters — after the hard decisions are made.
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Make Your Name The Solution: Building a Brand
The strongest brands solve problems, reduce friction, and create trust on sight. When done right, your name becomes shorthand for the solution.
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Simple Negotiation & Influence Tactics: For Salespeople, Business Owners, and Real Estate Agents
Learning to negotiate — and do so effectively — can be one of the most intimidating aspects of entering a career in sales. Here are some easy and effective ways to improve your negotiation skills, influence conversations, and become a more compelling salesperson.
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Strategic Vision: Making SWOT Your Second Language
Most people treat SWOT like a worksheet. Fill the boxes, file it away, move on. The real unlocking comes when SWOT becomes a reflex. You scan a room, a deal, an email, a snippet from a podcast, and your brain tags what you see: strength, weakness, opportunity, threat.
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The 5 Underutilized Images You Need to Build Your Brand
When someone visits your website, social media profile, or even your business card, they form an impression before reading a single word. That impression comes from your visuals — the tone, consistency, and quality of your imagery.
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20 Unique Client Gifts From Amazon People Actually Want: All Budgets
Finding standout, thoughtful client gifts is an age-old problem. Nobody wants a mug with your logo. Nobody wants an ugly dish rag with an inspirational quote, and you probably don't want to break the bank to make your clients happy.
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Ways to Market to Realtors and Homeowners (for Home Inspectors, Mortgage Brokers, Contractors, and Local Businesses)
Realtors are the underused, overlooked, and poorly-marketed-to resource for any business owner or independent contractor looking to reach more clients. A successful, full-time Realtor may assist anywhere from 15 to 100+ clients per year. That is a huge opportunity for you.
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Create Your Client Avatar To Find More Perfect Clients
The concept of the Client Avatar is simple: Imagine your ideal client, the one that you would happily serve every day. Define them in detail, and then tailor everything you do in your business to serve that person.
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The Better Onboarding Box: A Rare and Striking Client Experience Through Gifts
The ultimate goal behind introducing a client onboarding box into your systems is client satisfaction. In the digital age, the art of a physical gift often goes under appreciated, especially when that gift arrives nearly instantaneously.
